How a Training Mantra Became a Global Brand
KEEPTHATPUMP began in 2021 with nothing more than a dream, a garage, and the passion of two fitness addicts. What started as a simple phrase we’d shout during workouts—“Keep that pump!”—soon became a mindset, a way of life, and eventually, a brand.
Founded in a small apartment and garage, KEEPTHATPUMP was born from the drive to push past limits and create more than just activewear. We wanted to inspire confidence and power through our gear, to motivate fitness enthusiasts like us to look good, feel good, and keep that pump—whatever it takes.
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