ABOUT US:
KEEPTHATPUMP began in 2021 with nothing more than a dream, a garage, and the passion of two fitness addicts. What started as a simple phrase we’d shout during workouts—“Keep that pump!”—soon became a mindset, a way of life, and eventually, a brand.
Founded in a small apartment and garage, KEEPTHATPUMP was born from the drive to push past limits and create more than just activewear. We wanted to inspire confidence and power through our gear, to motivate fitness enthusiasts like us to look good, feel good, and keep that pump—whatever it takes.
OUR MISSION: CONFIDENCE IN MOTION
At KEEPTHATPUMP, we believe that confidence in exercise and movement comes from what you put on. Our mission is to motivate and empower people to feel their absolute best through fitness. When you feel good in your activewear, you carry that confidence through every workout, every rep, and every step.
Our pieces are designed to sculpt, lift, and shape, so that no matter where you are in your fitness journey, you’ll feel “Confidence in Motion.” Whether you’re a fitness veteran or just starting out, we’re here to help you perform at your best and feel unstoppable in the process.
THE KEEPTHATPUMP MINDSET
“Keep that pump” is more than just a slogan; it’s a mindset. It’s about never quitting, no matter how tough the workout or how steep the challenge. We encourage our community to keep pushing, to keep going, and to stay motivated—because greatness is built one step at a time.
FROM OUR GARAGE TO THE WORLD
What began as a small operation from our garage has now grown into a global movement. From our roots in Australia, we’ve expanded worldwide, with customers from across the globe loving and living the KEEPTHATPUMP lifestyle. We’re proud of where we came from, but we’re even more excited about where we’re headed, thanks to the support of our dedicated community.
JOIN THE MOVEMENT
KEEPTHATPUMP is for those who are ready to push their limits and discover the confidence that comes with it. With every piece of activewear we design, we’re creating more than just clothing—we’re crafting confidence.
So, let’s move together. Let’s grow together. And let’s keep that pump, wherever life takes us.
Join the movement, and embrace your Confidence in Motion today.